Once you purchase your coaching package, you’ll receive a detailed intake form. This gives me all the info I need about your training, nutrition, digestion, schedule, lifestyle, and goals.
From there, I personally build your full training and meal plans from scratch and send everything within 24–48 hours. You’ll also receive documents explaining check-ins, communication, and what to expect each week.
Every plan is tailored to you — no templates, no guesswork. You’ll know exactly what to do and why.
Standard Coaching – $349/month + tax
Best for lifestyle clients or off-season athletes. Includes:
Full custom plan
PED and health guidance
Posing tips
24-hour message response
Rewards Coaching – $399/month + tax
Everything in Standard, plus:
Built Different Rewards System (earn points daily for adherence, redeemable toward coaching, merchandise, supplements, posing sessions, and consultations)
Daily accountability check-ins
Weekly detailed check-ins
Platinum Coaching – $449/month + tax
Everything in Rewards, plus:
Direct WhatsApp access
Priority response times
Monthly one-on-one coaching calls (posing or plan review)
Advanced PED and health management
Training form analysis, peak-week, and post-show planning
In short:
Standard: Structure and accountability
Rewards: Adherence and value
Platinum: Competitor/pro-level access
Exclusive to Rewards and Platinum clients. Earn points daily for hitting meals, training, cardio, and submitting accountability forms. Points can be redeemed for:
Future coaching discounts
Merchandise
Supplements
Posing sessions
Coaching consultations
Stay consistent and earn back up to $150–$170 per month.
All coaching tiers require a 6-month minimum. Short-term programs don’t allow enough time to build habits, see visible progress, and create lasting results.
Standard: Weekly check-ins with photos, feedback, and updates.
Rewards: Daily accountability check-ins + weekly detailed check-ins.
Platinum: Same as Rewards + monthly one-on-one coaching calls.
Every check-in is reviewed personally by me — no assistants, no auto replies.
Standard: Within 24 hours
Rewards: Priority response, usually same day
Platinum: Fastest response with direct WhatsApp access
es. Posing tips and feedback are included in all tiers.
Private posing sessions:
1 session – $90
3 sessions – $200
Rewards and Platinum clients receive 30% off all sessions.
Yes. All tiers include full PED guidance and health optimization support. This includes safe setup, timing, adjustments, bloodwork review, and supplementation recommendations.
For Alberta athletes: I attend shows whenever possible for posing, timing, and adjustments.
Out-of-province: Full remote support, or in-person at competitor’s expense.
All athletes receive full peak-week and show-day guidance.
You can renew for another 6- or 12-month term at a loyalty discount, or continue month-to-month. Most clients stay long term as the process becomes part of their lifestyle.
All payments are made through the website when purchasing your coaching package. Payment secures your spot and starts your 6-month commitment. Onboarding email and intake form follow, and your plan is delivered within 24–48 hours.
Yes. Upgrade at any point through the website — your new tier features apply immediately.
No problem. Plans for natural athletes focus on nutrition, recovery, and supplementation — no PEDs required.
If injured, your training and nutrition plan will be modified to support recovery. Coaching pauses are available for verified medical reasons, but you’ll always have an adapted plan to make safe progress.
Lifestyle clients
Competitors
Serious athletes
It’s for those willing to commit, stay consistent, and do the work. Not for people seeking shortcuts or quick fixes.
Personal, detailed, and organized
Plans built from scratch with explanations for every adjustment
Clients learn to master body, mindset, and habits
That’s why we’re called Built Different — what we build inside sets us apart.